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    Will Tiemeijer

    Netherlands Scientific Council for Government Policy The Hague, Zuid-Holland The Netherlands. Will Tiemeijer is senior research fellow at the WRR. From 1989 to 2007, he held various posts at the Dutch Ministry of Education, Culture and Science, specialising in communication and research. He obtained his doctorate at Tilburg University in 2006 for his award-winning thesis ‘The Secret of the Citizen: On the State and Public Opinion Research’. Will has worked at the WRR since 2007, and has been responsible for a series of publications on the psychology of choice and the rele- vance of behavioural sciences for politics and policy. In 2016/17, Will was also attached as a fellow to the Center for Advanced Studies of the Behavioral Sciences (CASBS) at Stanford University.Netherlands Scientific Council for Government Policy The Hague, Zuid-Holland The Netherlands. Will Tiemeijer is senior research fellow at the WRR. From 1989 to 2007, he held various posts at the Dutch Ministry of Education, Culture and Science, specialising in communication and research. He obtained his doctorate at Tilburg University in 2006 for his award-winning thesis ‘The Secret of the Citizen: On the State and Public Opinion Research’. Will has worked at the WRR since 2007, and has been responsible for a series of publications on the psychology of choice and the rele- vance of behavioural sciences for politics and policy. In 2016/17, Will was also attached as a fellow to the Center for Advanced Studies of the Behavioral Sciences (CASBS) at Stanford University.

    Will Tiemeijer

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    Why Knowing What To Do Is Not Enough

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    About Will Tiemeijer

    Netherlands Scientific Council for Government Policy The Hague, Zuid-Holland The Netherlands. Will Tiemeijer is senior research fellow at the WRR. From 1989 to 2007, he held various posts at the Dutch Ministry of Education, Culture and Science, specialising in communication and research. He obtained his doctorate at Tilburg University in 2006 for his award-winning thesis ‘The Secret of the Citizen: On the State and Public Opinion Research’. Will has worked at the WRR since 2007, and has been responsible for a series of publications on the psychology of choice and the rele- vance of behavioural sciences for politics and policy. In 2016/17, Will was also attached as a fellow to the Center for Advanced Studies of the Behavioral Sciences (CASBS) at Stanford University.

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    Why Knowing What To Do Is Not Enough

    This open access book sets out to explain the reasons for the gap between “knowing” and “doing” in view of self-reliance, which is more and more often expected of citizens. In today’s society, people are expected to take responsibility for their own lives and be self-reliant. This is no easy feat. They must be on constant high alert in areas of life such as health, work and personal finances and, if things threaten to go awry, take appropriate action without further ado. What does this mean for public policy? Policymakers tend to assume that the government only needs to provide people with clear information and that, once properly informed, they will automatically do the right thing. However, it is becoming increasingly obvious that things do not work like that. Even though people know perfectly well what they ought to do, they often behave differently. Why is this? This book sets out to explain the reasons for the gap between ‘knowing’ and ‘doing’. It focuses on the role of non-cognitive capacities, such as setting goals, taking action, persevering and coping with setbacks, and shows how these capacities are undermined by adverse circumstances. By taking the latest psychological insights fully into account, this book presents a more realist perspective on self-reliance, and shows government officials how to design rules and institutions that allow for the natural limitations in people’s ‘capacity to act’.

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