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Alex Haas

Alex Haas is a multidisciplinary designer, illustrator, and artist. Her design practice encompasses art direction, typeface design, and image creation. She has a special fondness for book design. She has partnered with Canadian publishers, art galleries, artists, universities, furniture makers, filmmakers, First Nation educators and historians, musicians, the CBC and the National Film Board in her design projects. Alex studied illustration and art direction at the Alberta College of Art and Design, received her design degree in visual communication from Nova Scotia College of Art and Design University, and her Master’s in Applied Art, media stream, from Emily Carr University. She has taught various aspects of design at Emily Carr University, Simon Fraser University, and British Columbia Institute of Technology for the past 18 years.Alex Haas is a multidisciplinary designer, illustrator, and artist. Her design practice encompasses art direction, typeface design, and image creation. She has a special fondness for book design. She has partnered with Canadian publishers, art galleries, artists, universities, furniture makers, filmmakers, First Nation educators and historians, musicians, the CBC and the National Film Board in her design projects. Alex studied illustration and art direction at the Alberta College of Art and Design, received her design degree in visual communication from Nova Scotia College of Art and Design University, and her Master’s in Applied Art, media stream, from Emily Carr University. She has taught various aspects of design at Emily Carr University, Simon Fraser University, and British Columbia Institute of Technology for the past 18 years.

Alex Haas

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Graphic Design and Print Production Fundamentals

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Graphic Design and Print Production Fundamentals

Wayne CollinsAlex HaasKen JefferyAlan MartinRoberto MedeirosSteven Tomljanovic

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About Alex Haas

Alex Haas is a multidisciplinary designer, illustrator, and artist. Her design practice encompasses art direction, typeface design, and image creation. She has a special fondness for book design. She has partnered with Canadian publishers, art galleries, artists, universities, furniture makers, filmmakers, First Nation educators and historians, musicians, the CBC and the National Film Board in her design projects. Alex studied illustration and art direction at the Alberta College of Art and Design, received her design degree in visual communication from Nova Scotia College of Art and Design University, and her Master’s in Applied Art, media stream, from Emily Carr University. She has taught various aspects of design at Emily Carr University, Simon Fraser University, and British Columbia Institute of Technology for the past 18 years.

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Graphic Design and Print Production Fundamentals

This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don't stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.

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