Joosung J. Lee

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"In the wake of the transformative global events since 2020, the economic landscape has undergone profound changes. Adapting to the new paradigms brought about by the pandemic requires innovative business models that seamlessly blend technology and offer hybrid online-offline services. This handbook is an essential guide for students and entrepreneurs navigating this evolving landscape. It equips readers with the knowledge and tools to create value and design effective online-offline business models that cater to the demands of the post-pandemic era. Key Themes: Technology-Service Management: Explore the concept of servitization, relevant frameworks, and the latest servitization trends that are reshaping industries. Business Innovations: Learn how businesses have leveraged technology and service-oriented approaches to thrive during and after the pandemic. Customer-Centric Models: Discover how to create business models that prioritize customer needs and preferences, effectively bridging the online and offline realms. Value Innovation: Explore how the convergence of technology and services drives value creation and contributes to social welfare. Real-World Examples: Gain insights from exemplary cases of servitization, illustrating how businesses have successfully overcome crisis situations. In an era defined by rapid change and uncertainty, this book empowers readers to harness the potential of technology-driven service models. Whether you're a student seeking to understand these shifts or an entrepreneur looking to adapt and innovate, this resource provides invaluable insights and practical guidance for the post-pandemic business landscape."