T. Rathakrishnan

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"The book Advances and Challenges in Agricultural Extension and Rural Development explores a range of topics, including extension education, extension educational technology, administration and management, human relations in development administration and human resource development, participatory approaches, recent trends in extension techniques, extension strategies for addressing the changing agricultural landscape and rural development, technology transfer efforts, and cutting-edge research methodology. This book will serve as a valuable resource for extension and rural development workers, enabling them to develop and implement effective communication strategies. Additionally, it will be beneficial to students studying extension and rural development, as well as researchers, planners, and policymakers who need to make decisions related to agricultural extension and rural development.